Degree Programs >> Brenau University >> Bachelor of Business Administration in Marketing
Understanding and meeting consumer needs better than the competition is key to the success of most modern organizations. This approach is part of the marketing concept in which marketing/ brand managers develop and implement marketing plans designed to attract new customers and/or satisfy existing consumers. Taking marketing as a major at Brenau will prepare students with the broad knowledge base required to work within the marketing department of a firm, as well as the core skills needed to develop effective marketing plans.
The marketing major at Brenau will help students understand: 1) why consumers behave as they do, 2) how to build strong brands, 3) how to set sales objectives and manage a sales force, 4) the steps involved in the creation and implementation of promotional campaigns, and 5) the differences and similarities across cultures, governments, and markets which enable a firm to effectively compete in a global marketplace.
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